By Bhawana Anand - January 06, 2021

Theatre operators are hopeful of getting permits for running in other states as well

By M4G Bureau - January 05, 2021

She will lead dentsu’s global Media business across the APAC region

By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

By Bhawana Anand - December 30, 2020

The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation

By M4G Bureau - December 29, 2020

The tender includes Line no 1 i.e. Red line for 9 years of duration

By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

By Rajiv Raghunath - December 28, 2020

90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed

By M4G Bureau - December 28, 2020

The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions

By M4G Bureau - December 28, 2020

Vandana Ramkrishna, Vice President will oversee Kolkata office from Mumbai

By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times