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OOH News

PMC restarts strict drive against illegal media
PMC restarts strict drive against illegal media

By M4G Bureau - January 14, 2021

The drive against media violating Pune Municipal Corporation’s norms started in 2018, but was halted due to shortage of manpower .

Fox’s Zubin Gandevia joins upGrad as CEO
Fox’s Zubin Gandevia joins upGrad as CEO

By M4G Bureau - January 13, 2021

Zubin will lead upGrad’s expansion plans across APAC

Castrol India appoints Jaya Jamrani as VP - Marketing
Castrol India appoints Jaya Jamrani as VP - Marketing

By M4G Bureau - January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

DDB Mudra Group’s new e-book reveals shifts in consumer trends
DDB Mudra Group’s new e-book reveals shifts in consumer trends

By M4G Bureau - January 12, 2021

The e-book called ‘Point Of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large

Nagpur Metro media tenders receive mixed response  from investors
Nagpur Metro media tenders receive mixed response from investors

By Bhawana Anand - January 12, 2021

While some media owners are opting for a wait & watch strategy; some are planning to invest in the media

‘OOH is appropriate for tactical campaigns’: Dhimant   Bakshi, Joint CEO, Imagicaaworld  Entertainment ltd
‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd

By Bhawana Anand - January 11, 2021

The leading brand marketers speaks about the significance of the OOH medium

Havas Group India announces Senior Management elevations
Havas Group India announces Senior Management elevations

By M4G Bureau - January 08, 2021

The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent

Charanjeet Singh Arora joins Moving Walls Indonesia
Charanjeet Singh Arora joins Moving Walls Indonesia

By M4G Bureau - January 08, 2021

The OOH veteran OOH brings more than 25 years of experience to the company

Tata Pravesh to drive awareness about doors with OOH initiative
Tata Pravesh to drive awareness about doors with OOH initiative

By M4G Bureau - January 07, 2021

OOH medium is designed to support the mainline TV promotion

IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium
IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium

By M4G Bureau - January 07, 2021

The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions

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