OOH News
ILC Group appoints Nihit Kumar as GM & Head - Marketing
By M4G Bureau - January 22, 2021
Nihit Kumar will lead the group’s marketing initiatives and strategic partnerships
Data, technology & value for money: key factors for OOH in 2021
By Bhawana Anand - January 21, 2021
Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021
Zydus Wellness consolidates media mandate with Wavemaker India
By M4G Bureau - January 19, 2021
The agency has bagged the consolidated mandate following a multi-agency pitch
Slice awards creative duties to 82.5 Communications
By M4G Bureau - January 19, 2021
The agency's Bengaluru office will handle the business.
MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East
By Bhawana Anand - January 18, 2021
Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation
By M4G Bureau - January 18, 2021
The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign
NDMC takes stern action against illegal media
By M4G Bureau - January 18, 2021
Including self signages, the posters, banners and illegal hoardings violating OAP 2017 policy are being removed by the civic body
Netherlands OOH body Outreach joins WOO
By Rajiv Raghunath - January 18, 2021
Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO
Dentsu forms future-focused iProspect brand globally
By M4G Bureau - January 15, 2021
Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner
Bombay HC restrains Sebamed campaign, but OOH displays still up
By M4G Bureau - January 15, 2021
The Court verdict expected in the coming week
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