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OOH News

VIVO India back as Title Sponsor for IPL 2021
VIVO India back as Title Sponsor for IPL 2021

By M4G Bureau - February 19, 2021

The brand had signed a deal worth INR 440 crore per edition with IPL for the period 2018-2022.

TOMI wins gold in ‘Interactive Urban Solution of the Year’ category
TOMI wins gold in ‘Interactive Urban Solution of the Year’ category

By M4G Bureau - February 18, 2021

The award distinguishes the continued innovation of TOMI in providing information to all citizens and tourists about a city and helping them explore it in a simple, intuitive, and quick way, with all the essential content they need

MMRDA opens bid for advertisements rights on piers of Mumbai Monorail
MMRDA opens bid for advertisements rights on piers of Mumbai Monorail

By M4G Bureau - February 17, 2021

The authority permits digital display, glow sign, vinyl wrapping or any other new mode of advertisements on 10,300 sq. meter area for a duration of 5 years

Ahmedabad unit of Western Rlys launches ad tenders in bulk
Ahmedabad unit of Western Rlys launches ad tenders in bulk

By M4G Bureau - February 16, 2021

All tenders are designed under the single packet system with different advertised amount and earnest money. The closing date for all tenders is February 26, 2021.

Jyoti Malhotra appointed MD of Volvo Car India
Jyoti Malhotra appointed MD of Volvo Car India

By M4G Bureau - February 15, 2021

Malhotra will be the first Indian to head the company in India

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media
Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

India’s macro economic indicators show uptick for OOH
India’s macro economic indicators show uptick for OOH

By M4G Bureau - February 11, 2021

The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma

SDMC launches multiple advertising tenders
SDMC launches multiple advertising tenders

By M4G Bureau - February 11, 2021

The multiple tenders allot rights on unipoles, toilet blocks, subways, parking areas and heavy footfall markets

Wavemaker launches AI powered multi-audience planning platform
Wavemaker launches AI powered multi-audience planning platform

By M4G Bureau - February 10, 2021

Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences

Havas Creative India bags integrated communication mandate of flybig airlines
Havas Creative India bags integrated communication mandate of flybig airlines

By M4G Bureau - February 10, 2021

The agency has designed OOH creative for the maiden campaign of the new airline

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