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OOH News

Carat India appoints Ashish Singh as Vice President - Planning
Carat India appoints Ashish Singh as Vice President - Planning

By M4G Bureau - March 09, 2021

Ashish Singh will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients

It’s green all the way for Assembly election OOH campaigns in Kerala
It’s green all the way for Assembly election OOH campaigns in Kerala

By M4G Bureau - March 09, 2021

Election Commission has empowered the district election officer to take legal action against parties violating the mandate

Facebook celebrates ‘More Together’ on OOH
Facebook celebrates ‘More Together’ on OOH

By M4G Bureau - March 08, 2021

The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.

Hyderabad airport recovers 66% of domestic traffic in January 2021
Hyderabad airport recovers 66% of domestic traffic in January 2021

By Bhawana Anand - March 08, 2021

With this tally, the Rajiv Gandhi International Airport in Hyderabad becomes the world's 3rd fastest-growing airport and the highest among the ‘Big 4’ post pandemic.

BJP all set to woo West Bengal with high tech OOH campaign
BJP all set to woo West Bengal with high tech OOH campaign

By Bhawana Anand - March 08, 2021

The party has organised a massive outdoor campaign to create high voltage visibility in 294 assemblies of the state.

Notice issued for removal of PM images in BJP’s WB campaign
Notice issued for removal of PM images in BJP’s WB campaign

By M4G Bureau - March 05, 2021

The Election Commission of India has issued strict notice for the removal of hoardings carrying PM Narendra Modi’s images in the state within 72 hours

MoEngage, Merkle Sokrati ink strategic alliance for APAC
MoEngage, Merkle Sokrati ink strategic alliance for APAC

By M4G Bureau - March 04, 2021

The partnership aims at leading the way in data-driven customer engagement solutions for enterprise brands

JCDecaux launches tool to study impact of OOH creatives
JCDecaux launches tool to study impact of OOH creatives

By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

Paras Dairy hops on to in-cab product sampling activity
Paras Dairy hops on to in-cab product sampling activity

By M4G Bureau - March 02, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

MediBuddy unveils new brand tagline & logo
MediBuddy unveils new brand tagline & logo

By M4G Bureau - March 02, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

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