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OOH News

Zen Digital Media launches hoarding on water
Zen Digital Media launches hoarding on water

By M4G Bureau - March 17, 2021

The first such hoarding was launched along the Bandra-Worli Sea Link in Mumbai earlier this week.

Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India
Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India

By M4G Bureau - March 15, 2021

Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.

OOH Capital pioneers specialist OOH advisory & consultancy services
OOH Capital pioneers specialist OOH advisory & consultancy services

By Rajiv Raghunath - March 12, 2021

The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape

PHD Chamber urges Govt to step up spends on OOH
PHD Chamber urges Govt to step up spends on OOH

By M4G Bureau - March 12, 2021

Mukesh Gupta, Chairman, Media & Entertainment Committee, PHD Chamber has reached out to Prakash Javadekar, Minister of Information and Broadcasting in this regard

Mondelez India plans to promote 5Star Oreo through innovative OOH
Mondelez India plans to promote 5Star Oreo through innovative OOH

By M4G Bureau - March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO
Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO

By M4G Bureau - March 12, 2021

Maharaj will also be overseeing the group’s media planning & buying and will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network

IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines
IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines

By M4G Bureau - March 11, 2021

The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy

BBC News encourages viewers to ‘Make More of Your World’
BBC News encourages viewers to ‘Make More of Your World’

By M4G Bureau - March 11, 2021

The initiative sets the ground for people to appear on real billboards

Shilpa Shetty to endorse BL Agro’s ‘Nourish’
Shilpa Shetty to endorse BL Agro’s ‘Nourish’

By M4G Bureau - March 10, 2021

With aggressive promotion plans for the current year, BL Agro Industries has signed the popular Bollywood actor and fitness icon as the face of the brand for all its promotions.

MMRDA invites bid for branding rights
MMRDA invites bid for branding rights

By M4G Bureau - March 10, 2021

The licensing of branding rights at Mumbai Metro will be given for Line 2A and 7 Stations

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