By M4G Bureau - April 19, 2021

Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.

By M4G Bureau - April 15, 2021

Sejal Shah, elevated to the role of Managing Director and Head - Publicis Media Exchange, will continue handling OOH.

By M4G Bureau - April 15, 2021

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

By M4G Bureau - April 14, 2021

The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.

By M4G Bureau - April 09, 2021

The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.

By - April 08, 2021

The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

By M4G Bureau - April 07, 2021

Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.

By M4G Bureau - April 06, 2021

OOH is a part of the multimedia campaign designed by Dentsu Impact India.

By M4G Bureau - April 01, 2021

The 6 week-long new campaign will also be showcased across print, digital and outdoor mediums.

By M4G Bureau - March 31, 2021

As per the mandate, dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware.