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OOH News

Aon brand replaces Anviti in India
Aon brand replaces Anviti in India

By M4G Bureau - June 14, 2021

Anviti Insurance Brokers renamed Aon India Insurance Brokers.

Dipankar Sanyal of Platinum Outdoor to take additional charge of Madison Retail Paradigm
Dipankar Sanyal of Platinum Outdoor to take additional charge of Madison Retail Paradigm

By M4G Bureau - June 14, 2021

With this change, MRP increases its capabilities and infrastructure with access to the vast talent, expertise and client base of Madison.

Unlocking Delhi unhinges OOH from growth curbs
Unlocking Delhi unhinges OOH from growth curbs

By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.

Mumbai Police pays homage to its Covid-19 Warriors; Bright Outdoor offers key sites
Mumbai Police pays homage to its Covid-19 Warriors; Bright Outdoor offers key sites

By M4G Bureau - June 09, 2021

The sites on prime highways, SV Link Road, and on railway overbridges were offered by Bright Outdoor Media.

When an auto ride says it loud and clear!
When an auto ride says it loud and clear!

By M4G Bureau - June 09, 2021

The recent social media buzz about five youngsters going on a 1700km auto ride along the Western Ghats to promote the cause of girl child education, points to the innovative and engaging ways in which the ubiquitous auto can be leveraged as an advertising media.

McDonald’s India - North and East offers special deal to customers who get vaccinated
McDonald’s India - North and East offers special deal to customers who get vaccinated

By M4G Bureau - June 08, 2021

Customers can avail the limited time offer by uploading their vaccination certificate# on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details.

Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban
Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban

By Rajiv Raghunath - June 08, 2021

If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’

Airtel’s new campaign to reinforce brand popularity
Airtel’s new campaign to reinforce brand popularity

By M4G Bureau - June 08, 2021

The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.

PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery
PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery

By Rajiv Raghunath - June 07, 2021

Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.

Telenor Pakistan appoints Starcom for new data & services partnership
Telenor Pakistan appoints Starcom for new data & services partnership

By Rajiv Raghunath - June 07, 2021

Our goal is to stay ahead of the industry and offer our clients media solutions that drive actional business outcomes: Farhan Khan, CEO, Starcom Pakistan.

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