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OOH News

Najafgarh-Dhansa Bus Stand Delhi Metro corridor to be inaugurated on Sept 18
Najafgarh-Dhansa Bus Stand Delhi Metro corridor to be inaugurated on Sept 18

By Rajiv Raghunath - September 17, 2021

Passenger services on this section will commence the same day.

dentsu India elevates Sahil Shah to Managing Partner, WATConsult
dentsu India elevates Sahil Shah to Managing Partner, WATConsult

By M4G Bureau - September 17, 2021

Shah will continue to report into Heeru Dingra - the newly appointed CEO of Isobar India group.

‘There are strong signs of business rebound’
‘There are strong signs of business rebound’

By M4G Bureau - September 16, 2021

Shavinder Singh Sandhu, Director, Leafberry, points to an increase in business enquiries and media briefs, while sharing his views on how Punjab is faring as an OOH market post Covid.

UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect
UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect

By M4G Bureau - September 16, 2021

The department has not specified the reasons for withdrawing the Ad Rules.

Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark
Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark

By M4G Bureau - September 14, 2021

The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.

Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021
Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021

By M4G Bureau - September 14, 2021

The move follows the strategic restructuring of Havas Media Group India’s senior management a few months ago.

Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India
Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India

By M4G Bureau - September 14, 2021

Heeru Dingra, previously Chief Executive Officer (CEO), WATConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, dentsu Creative India.

Lagos OOH body plans conference & exhibition on Sept 23-24
Lagos OOH body plans conference & exhibition on Sept 23-24

By M4G Bureau - September 13, 2021

The conference will bring stakeholders on a common platform to find durable solutions to issues that have impacted the OOH business in the region.

OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research
Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.

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