By M4G Bureau - November 26, 2021

The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH

By M4G Bureau - November 24, 2021

The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes

By N Jayalakshmi - November 23, 2021

In an increasingly tech driven eco-system, can OOH and social media converge to offer greater value to brands?

By M4G Bureau - November 23, 2021

Leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing in a joint venture win the advertising rights of parking docks that are part of the bicycle sharing project, Smart Bike.

By Rajiv Raghunath - November 22, 2021

The company states that the iconic media asset was developed with the vision to “accentuate the aspirational value of some of our most beloved brands and give their marquee campaigns a premium touch.”

By N Jayalakshmi - November 17, 2021

The Pink Line (Line 7) covers a length of 58.43 km and is the longest individual line of Delhi Metro, passing alongside the busy Ring Road in Delhi

By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release

By M4G Bureau - November 16, 2021

Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry and turned a local agency, Chaitra, into the Indian arm of Leo Burnett Worldwide making it a creative power center.

By Rajiv Raghunath - November 15, 2021

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK

By Rajiv Raghunath - November 15, 2021

Domestic passenger volume reaches 129.23 million in September 2021, as compared to 86.01 million in the corresponding month of 2020