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OOH News

Haresh Nayak launches independent venture Connect Network Inc.
Haresh Nayak launches independent venture Connect Network Inc.

By M4G Bureau - December 08, 2021

Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad

Sapphire Media Services takes up ‘Powered By’ sponsorship of India Talks Conference
Sapphire Media Services takes up ‘Powered By’ sponsorship of India Talks Conference

By M4G Bureau - December 08, 2021

Sahil Mangla, Director of Sapphire Media Services, feels the conference is a much needed opportunity to bring together the OOH industry on a common platform and chart the path ahead after a challenging period.

Armour Digital OOH takes up Associate Sponsorship of India Talks Conference at Sahara Star Mumbai on Jan 18, 2022
Armour Digital OOH takes up Associate Sponsorship of India Talks Conference at Sahara Star Mumbai on Jan 18, 2022

By M4G Bureau - December 07, 2021

Anil Hirani, Managing Director of Armour Digital OOH, feels the conference comes at the right time for the OOH industry and its stake holders to leverage new opportunities and accelerate the growth momentum.

Commuting for a good cause
Commuting for a good cause

By M4G Bureau - December 03, 2021

As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)

Srishti Communications takes up Presenting Sponsorship of India Talks OOH Conference at Sahara Star Mumbai on Jan 18, 2022
Srishti Communications takes up Presenting Sponsorship of India Talks OOH Conference at Sahara Star Mumbai on Jan 18, 2022

By M4G Bureau - November 30, 2021

S Kumar, Managing Director of Srishti Communications views the conference as an opportune occasion for the Indian OOH stakeholder groups to step up the collaborative efforts and propel the industry’s growth engine to scale new heights

Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH
Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH

By Rajiv Raghunath - November 30, 2021

The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada

Garima Publicity wins ad rights at Siwan & Azamgarh railway stations
Garima Publicity wins ad rights at Siwan & Azamgarh railway stations

By N Jayalakshmi - November 30, 2021

Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.

‘Retail DOOH networks set to grow multi-fold’
‘Retail DOOH networks set to grow multi-fold’

By Rajiv Raghunath - November 29, 2021

Quividi CEO Laetitia Lim sees huge growth prospects for DOOH given that retail media is estimated to become a $100 billion business opportunity for retailers

Rail passenger traffic volume consistently rising
Rail passenger traffic volume consistently rising

By Rajiv Raghunath - November 29, 2021

The passenger originating data for Oct 2021 stood at 344.41 million, as compared to 61.86 million in Oct 2020

adidas unveils running track at DBX’s busiest arrival area
adidas unveils running track at DBX’s busiest arrival area

By M4G Bureau - November 26, 2021

The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness

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