By: Sakshi Sanghavi
Last updated : June 14, 2024 4:07 pm
“The OOH Advertising Convention has been an exceptional platform for uniting stakeholders and media asset owners,” says Sanket Rambhia, Managing Director, Xtreme Media
Xtreme Media Solutions, one of India’s top digital display solutions company offering a range of LED Video Walls, software solutions including digital signage solutions, and industry applications, has taken up the sponsorship of ‘The Quintessential OOH Quiz’ at the OOH Advertising Convention for third time in a row. The 18th edition of the convention will be held at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, on July 26-27, 2024.
The Quintessential OOH Quiz contest has become one of the most engaging events at the annual Outdoor Advertising Convention (OAC) since it was first conducted in the 2017 edition of the convention.
Talking about association with OAC since the start, Sanket Rambhia, Managing Director, Xtreme Media said, “Having been a part of this convention since its inception, we have witnessed its remarkable growth over the years. Today, the OOH market commands a significant share in LED displays, driven by increasing public demand. OAC has been an exceptional platform for uniting stakeholders and media asset owners. Additionally, it also fosters the participation of international experts who share insights of the innovations and emerging trends taking place in other countries. This convention has provided invaluable opportunities to engage with industry leaders, deepening our understanding of market dynamics and enhancing our ability to navigate this sector effectively.”
Highlighting on how they look forward to connecting with the audience, Sanket said, “The outdoor advertising sector in India encounters several challenges, including extreme weather conditions, a price-sensitive market, limited technical expertise, adherence to regulatory practices, and the need for standardisation in hardware, software and policies related to digital outdoor advertising.”
He added. “At the upcoming convention, our priority is to deliver accurate and valuable information about the advancements in the industry. With a growing demand for reliable sources, it's crucial for participants to feel confident that they are getting their information from a trusted OEM. Xtreme Media will showcase its innovative and high-quality LED display solutions through interactive presentations, product demonstrations, and one-on-one consultations. By emphasising our commitment to durability and top-notch service, we aim to instil confidence in attendees that they are partnering with a leading and reliable OEM in the outdoor sector. Our goal is to foster meaningful connections and ensure that participants leave with a comprehensive understanding of how our solutions can meet their needs.”
The OOH Advertising Convention will be addressed by a panel of eminent speakers from India and the overseas:
Many more leaders are expected to shortly confirm their participation as speakers.