By: M4G Bureau
Last updated : July 20, 2023 10:44 am
Shashank Srivastava will be sharing this perspectives on ‘How OOH can take a brand campaign many a mile’
Maruti Suzuki is one of the iconic brands that has consistently used OOH to create an indelible impression on consumers across the socio-economic spectrum. Today, as Indian OOH enters a transformative phase with more engaging display solutions coming on the scene, how are marketers viewing this medium for their brand communications. In this context, Shashank Srivastava, Senior Executive Officer, Maruti Suzuki will be speaking on the theme of ‘How OOH can take a brand campaign many a mile’ at the Outdoor Advertising Convention 2023 that will be held at Manekshaw Centre, Delhi on July 28-29.
Shashank Srivastava, Senior Executive Officer at Maruti Suzuki, is a business leader par excellence and is widely recognised as one of the most influential marketeers in India, having led and steered the Marketing & Sales function at Maruti Suzuki through its most challenging phases of covid pandemic and supply chain disruption.
In a career spanning more than 3 decades at Maruti Suzuki, Shashank has worked in both domestic and international marketing, and has witnessed the evolution of Indian automotive industry from its nascent days to today’s hyper competitive phase.
An alumnus of the prestigious IIM Ahmedabad, in his current role, he is transforming Marketing & Sales function at Maruti Suzuki, and preparing it for the disruptive mobility ecosystem ahead. His digital transformation initiatives include making MSIL the 1st automotive OEM globally to take vehicle bookings on Metaverse.
For his contributions to automotive industry at large, Shashank has been widely recognised with a slew of awards:
He is a member of various industry bodies such as