By: M4G Bureau
Last updated : August 07, 2024 2:32 pm
The sites will be located in high traffic zones
Greater Noida Authority is set to award rights for 76 unipole advertisement sites in the city. Hindustan Times cites in a report that the authority aims to collect revenue of around Rs 100 crore over the next seven years from these contracts.
In a bid to prevent unauthorised media, the authority will also give a unique QR code to each unipole in the city. The QR codes will help identify the exact location of each unipole.
The unipole sites will be located in high-traffic areas such as highways, expressways, and busy urban locations.
The unipoles can be illuminated from the outside or from behind, but self-lit unipoles are not permissible. These unipoles will feature a uniform colour scheme and will be adorned with designer frames.