By: M4G Bureau
Last updated : July 17, 2024 1:27 pm
This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static and digital billboards in 29 markets.
Edge1, a leading technology solution provider for the Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising industry, has announced a partnership with Alchemy Media, headquartered in LA, California. As a major and versatile OOH media company, Alchemy Media started in 1969 is one of the oldest and renowned as a global leader in the wildposting formats and for its expansive network of static and DOOH media assets across the USA and worldwide.
From the iconic streets of Hollywood to the bustling avenues of New York, Alchemy Media offers high-impact street-level billboards, wallscapes, digital posters, scaffolds, and more, providing unparalleled opportunities for advertisers to maximise engagement and reach.
This partnership is a pivotal component of Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static and digital billboards in 29 markets. The alliance aims to significantly boost Alchemy Media's business automation and management capabilities, setting the stage for strategic expansion and innovation.
By merging Edge1's OOH/DOOH technology with Alchemy's vast industry presence, this collaboration strengthens Edge1's position in the global ad tech landscape and OOH industry.
The partnership will unlock new business opportunities for Edge1 in the North American and European markets, combining their out-of-home expertise with Alchemy Media’s high-impact media solutions.
"Partnering with Alchemy Media marks a significant milestone for Edge1," said Upinder Singh, Chief Executive Officer at Edge1. "Their extensive network and industry expertise perfectly complement our technological capabilities, allowing us to deliver exceptional value to media owners alike. We are excited about the possibilities this collaboration brings and are committed to driving innovation and growth in the OOH/DOOH sector."
Christopher Zorigian, Chief Operating Officer at Alchemy Media, shared " For the past 25 years, we were working on the same antiquated systems. Determined to harness the best in technology, we assembled a team of Alchemy Media's brightest minds. Over 18 months, we explored and engaged with various adtech companies, both domestic and international. Expanding our search to global markets led us to discover Edge1. Their exceptional service and team of intelligent, collaborative professionals have been a game-changer for us. They don't just perform tasks robotically; they elevate our capabilities, enhance our company’s productivity and efficiency, and empower us to make well-informed business decisions."