Deepa Gupta, VP - West and South, Madison World to join panel discussion on OOH spends in Gujarat markets

The panel will direct focus on the pattern of national brands spends in Gujarat markets, engagement of regional brands for OOH, preference scale of DOOH, among others.

Deepa Gupta, Vice President-West and South, Madison World will be participating in a panel discussion on ‘Planning & Buying: Is Gujarat poised for higher OOH spends by national brands’ at the upcoming flagship event Gujarat Talks OOH, to be organised by Media4Growth. The event is set to take place at Courtyard by Marriott in Ahmedabad (Satellite road) on April 23.

Deepa Gupta has 17 years of experience in OOH advertising. Renowned for her strategic acumen, she orchestrates campaigns that propel brands like Asian Paints, Raymond, Sony Entertainment, Bandhan Mutual Fund and many more to unparalleled success.

In the panel discussion, Deepa will address various topics on Gujarat’s thriving consumer markets, factors contributing to the attractiveness of Gujarat as an OOH advertising destination and her suggestions to media owners on this front.

Some of the key issues that will be discussed in this session are:

• As one of India’s largest state economies, with thriving consumer markets, is Gujarat figuring high in the OOH media plans of MNC and national brands? What factors are contributing to the attractiveness of Gujarat as an OOH advertising destination? If not, what are the key constraints?
• As cities like Ahmedabad undergo urban transformation and more progressive ad policies get introduced, do you see prospects of greater national brand campaigns being directed to the state markets?
• With digitalisation of OOH, are more brands likely to budget more for OOH in Gujarat?

The conference will be addressed by well-known brand marketers, specialist agency heads, officials from municipal corporations, and experts from other domains who have made positive contributions to OOH.