Last updated : December 05, 2017 6:53 pm
DMRC embarks on the digital OOH journey in a big way by introducing more sites in more stations for DOOH along with increasing the sizes of digital walls that are currently available
Post the completion of Phase-III of Delhi Metro, more stations will be included in this digital journey – including digital walls and LED display panels on new trains that run on these new lines. Going a step ahead, 148 ticketing counters on the DMRC network will have LED screens that provide real time ticketing and transaction details.
DMRC started its digital screen journey earlier this year with 10 digital panels at ITO stations, apart from which DMRC provides only backlit media. In an exclusive interview, Anuj Dayal, Executive Director, Corporate Communications, DMRC, told media4growth that it was an “experimental step”. Embracing more advanced technology, these video panels and walls will operate via a process as simple as running through a pen drive, which was earlier cumbersome involving a few days at the minimum to put up an ad. With an option to provide advertising space to multiple advertisers, increase of digital OOH formats is expected to boost non-fare revenue of DMRC exponentially.