ALOOH to hold regional conference in Bogota, Colombia

The objective of the regional conference is to help the OOH firms in the Latin American region to forge cross-border partnerships, and share industry best practice

The Latino American Association of Out of Home (ALOOH) will be organising the first Foro ALOOH Forum in the city of Bogotá, Colombia during November 14-16, 2018. The objective of the regional conference is to help the OOH firms in the Latin American region to forge cross-border partnerships, and share industry best practice.

The conference will also provide a platform for the suppliers to showcase their offerings. Key themes identified for the deliberations are:

• Social responsibility and sustainability
• Government and industry regulations
• Technology and innovations
• Digital signage and digital OOH
• Measurement metrics