By: Sakshi Sanghavi
Last updated : April 23, 2024 9:34 am
The session will highlight the importance of national brands spending on OOH in Gujarat
Abhijit Sengupta, CEO, OAP Mediatech joins Gujarat Talks OOH as the moderator of the panel discussion on ‘Planning and buying: Is Gujarat poised for higher OOH spends from national brands’. The conference, organised by Media4Growth, is taking place today at Courtyard by Marriott, Satellite Road, Ahmedabad.
Abhijit Sengupta, spent the early media years in the hothouse sales rooms of Selvel One Group. Subsequently worked with Ogilvy and Mudra. He then co-founded MOMS at Madison. In 2002 his desire to make outdoor media more accountable by integrating science, research and technology led him to create a company with a unified mission.
In this panel discussion, Abhijit will conduct the discussion on the key factors that will draw national brands to increase their OOH spends in Gujarat markets.
He will be joined by Manan Choksi, CEO, Udgam Consultancy, Shaileen Patel, General Manager- Business Development & Marcom, NK Proteins and Sharvil Shridhar, Managing Director of A. Shridhar Group.