Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients
Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising
Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath