Gallery
August 31, 2017
Five Trends for OOH In 2016
Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium
August 31, 2017
OOH industry should work in an integrated manner: Panel
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
August 31, 2017
Air Asia partners promotion of 'Toilet - Ek Prem Katha'
The airlines partners Viacom 18 Motion Pictures in the movie promotion
August 30, 2017
Accor Hotels showcases global footprints
The brands opts for airport media to reach out to air travelers
August 27, 2017
“A common OOH currency to measure the media is vital”
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017
August 25, 2017
“DOOH in China: Big & mainstream”
Jay Lin, Director, Horizon Media China & President, Panda Pacific Media Group made a presentation on ‘How China’s OOH industry adopted DOOH in a big way – Success factors’ at OAC 2017
August 24, 2017
Garnier Men
The new product was reinforced through tissue papers with printed messages to use the newly launched face wash
August 24, 2017
Federal Bank banking on Metro for consumer connect
Metro trains branded with the poser “Why Settle For Less?"
August 23, 2017
L’Oreal showcases the ‘Magic Touch’ in outdoor
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days
August 23, 2017
Colgate gets record number of people for oral care
A large number of school students join the activity