February 14, 2018

Swift goes to town with ‘Be Limitless’ proposition

Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas

February 14, 2018

Karnataka Govt ups the OOH quotient with pan-state campaigns

Leading media owning firm Srishti Group has been instrumental in driving the key government’s campaign in Bengaluru and Rest of Karnataka

February 08, 2018

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

February 06, 2018

Samsung India flags off second leg of ‘Safe India’ campaign

The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED walls as well as films and skits in schools and colleges

February 01, 2018

Amazon Prime Video takes thriller ‘Breathe’ to the streets

Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive

January 30, 2018

Rustomjee creates a whole township inside Mumbai Metro

The real estate brand has used floor graphics and other innovations inside Mumbai Metro rakes to depict the different amenities available at the Rustomjee Urbania Township

January 30, 2018

Star Bharat turns BQS into ‘mandaps’ Nimki Mukhiya’s wedding

Ideated and executed by The Social Street, in UP around 13 BQS were decked up in wedding regalia with bright-coloured décor, fresh flowers and enthusiastic promoters distributing wedding invitation cards

January 23, 2018

Nippon Paint portrays TN culture in all its resplendence

Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km, using imageries of Tamil Nadu’s rich culture

January 23, 2018

Amazon unveils ‘Great Indian Sale’ with compelling offers

The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back

January 19, 2018

SBI promotes healthy life with Green Marathon

The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City