Wednesday, July 17, 2024

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April 04, 2018

‘Go Kerala’ campaign goes many a mile in London

The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads

March 20, 2018

Sri Ramakrishna Hospital checks into Coimbatore airport to build on medical tourism

The brand has used high impact static media sites in the departure area of Coimbatore airport’s waiting area (SHA halls) to get maximum attention of the travelers

March 20, 2018

Captain cool Dhoni goes all out for Snickers

The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’

March 19, 2018

GM lights up OOH with high-end offering

The month-long campaign was rolled out in Chennai by DBL Media, using a variety of OOH formats that includes BQS, FOB, mall media, etc

March 15, 2018

Now, Delhi ‘horror-struck’ by ‘Pari’

eg. communications in association with Publicity Engineers executed the wrap of DMRC Line 2 rakes for the promotion of the Bollywood movie

March 09, 2018

Exide energises OOH with #WhatDrivesYou offering

Planned and executed by Kinetic India, the campaign was deployed on premium and high impactful sites across different cities

March 08, 2018

Futek Digital plans to expand network of screens

A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities

March 01, 2018

Freedom Oil slips into the OOH fast line with JarCar offer

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

February 26, 2018

Zomato makes 50-50 deal with Hyderabad audience

After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions

February 16, 2018

Tanishq crafts a glittering outdoor presence

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

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