May 15, 2018

Hotstar Watch’NPlay takes its campaign to next level

In the second phase, the communication focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature

May 14, 2018

India Today’s breaking news through OOH channel

The media brand crafted a simple yet effective innovation to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero

May 14, 2018

V-Guard’s life-saver for overworked ACs

The brand’s country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites. The campaign highlights a unique solution

May 11, 2018

Beverage Branding at BQS – Beat the Delhi Heat

Beverage brands make innovative use of JCDecaux’s Citylights network this summer to connect with consumers in Delhi NCR

May 10, 2018

Arrow is all for ‘White this summer’

Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch

May 10, 2018

Hotstar pads up for ‘The Largest Player Hunt Ever’

The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform

April 30, 2018

‘Lost in Space’ carves its own space in the outdoor

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

April 28, 2018

TradeStation gives everyone a ‘fresh look’

The online trading firm hosted a “pop-up” event in New York City, with the support of DiGo and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

April 27, 2018

Havells brings the fifth wall i.e. Ceiling in the limelight

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

April 22, 2018

Clovia raises a bold question to Delhi girls

With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR