June 26, 2018

Ultratech cementing its brand positioning in Goa

Ultratech launches Ultratech Super Cement in Goa to enhance its brand positioning by increasing their product offer. And to promote this, the brand opted for OOH medium. In association with Space Communication, the brand took a variety of formats to create a dominating presence in the state

June 20, 2018

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

June 12, 2018

Sonata ushers in wedding season with multi-city outdoor campaign

Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign

June 04, 2018

Vodafone waves red flag to commuters crossing rail tracks

Conducted at 14 suburban stations in Mumbai, the campaign aims to sensitise people on the hazards of taking shortcuts by crossing rail tracks

June 01, 2018

#UndoTheDamage says Vital Strategies this World No Tobacco Day

Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

May 28, 2018

Samsung rolls out #TVblackout on OOH canvas

Keeping up its innovative campaigns streak, the brand leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set in UK

May 24, 2018

NGC Photo Ark initiative campaigns for endangered species

IOAA, with the help of Zenith OOH, brings the worldwide campaign to India to drive the attention of the masses towards endangered species. This year, the Endangered Species Day breaks boundaries through a worldwide OOH campaign

May 23, 2018

Titan presents its ‘wedding gift’ on large billboards

Covering a wide geography, OMI agency targets the OOH campaign at consumers residing in Tier 2, Tier 3 and Tier 4 cities/towns

May 21, 2018

‘Feel the Fizz’ build-up by Parle

Featuring its new brand ambassador, Salman Khan, the extensive OOH campaign for Appy Fizz aims to further strengthen the brand’s connect with consumers, especially the youth across India

May 16, 2018

Chumbak says it with a cuppa

Chumbak targets caffeine lovers to promote their summer sale. The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency