March 18, 2019

Transit Media can take on multiple avatars: Santosh Padhi

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

March 18, 2019

The way forward is transit: Pawan Bansal

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

March 18, 2019

Transit media can come alive with design interventions

Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference

March 18, 2019

With metrics, transit media can deliver big

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

March 08, 2019

Max Fashion’s sartorial thumbs up to women

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

March 07, 2019

How Kansai Nerolac Paints added a dash of colour to Maha Kumbh

Kansai Nerolac Paints Ltd. (KNPL), paid homage to the Kumbh Mela through art and enhanced the look of Indira Bhavan located at Civil Lines in Prayagraj and other structures in the city. Take a look.

February 25, 2019

MiG flies high on OOH with fighter planes

Fighter jets manufacturer MiG leveraged the outdoor medium in association with adversize.in to showcase its latest fighter MiG-35, as part of the build-up to the recently concluded Aero India Show held in Bengaluru during February 20-24th, 2019.

February 18, 2019

Love caught on lens

Smartphone brand Vivo’s nationwide DOOH campaign executed in association with TagTalk was all about showcasing the Valentine Day spirit ahead of the launch of its new handset Vivo V15 Pro on February 20.

February 04, 2019

Alakh Advertising & Publicity begins projection display at Churchgate Station

16/8 feet of projection display has been installed in the docket area of the station

January 29, 2019

Jio Cinema brings alive iconic Disney characters on OOH

The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai