November 01, 2023

‘It’s exciting to see the potential of DOOH advertising on EV charging infrastructure’

Matt Tymowski, CEO, ChargeEuropa talks about the company’s business approach, in conversation with Rajiv Raghunath.

October 25, 2023

SkyBlue Media transforming bus fleet, bqs advertising in Dubai

Dato’ Manikandamurthy Velayoudam, Managing Director of SkyBlue Media discusses the company’s plan around the latest media acquisition – bus media package awarded by Road and Transport Authority (RTA), Dubai. Edited excerpts of the interview with Vasant Jante and Rajiv Raghunath of Media4Growth

October 16, 2023

‘Brands & agencies are pushing operators for deeper insights’

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

October 06, 2023

‘Media owners & agencies should look to work in unison’

The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)

October 03, 2023

Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal

Pawan says that’s when most media owners will see value in coming into the IOAA fold

September 27, 2023

'Time for an OOH academy'

Dr. Dwarika Prasad Uniyal, Pro Vice-Chancellor, RV University makes a strong case on the OOH industry lacking a presence of youth in the sector and why it is high time to start nurturing new talent towards the industry.

September 27, 2023

‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’

Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.

September 15, 2023

Disruptive thinking - the secret sauce to business transformation.

Sudhanshu Mani, the brainchild behind the Vande Bharat (Train18) project, shares lessons on life, work and the importance of keeping one's dreams alive.

July 12, 2023

‘I lived my dream working in the OOH industry’

Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.

June 19, 2023

‘Always knew that OOH will create big opportunities’

Nabendu Bhattacharyya, Founder of ideacafe.agency, talks about his 3-decade journey across the OOH landscape in an interview with Rajiv Raghunath.