April 08, 2019

BJP dominates OOH space with multiple creative

The national political party creates splash on the outdoor medium with different agendas

April 04, 2019

Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

April 03, 2019

Look what's cooking on outdoors!

Along with JCDecaux Hungary, Maggi tempts masses with a hot Cup-a-Soup simmering under the shelter.

March 25, 2019

Meet the new 'Chowkidars' on OOH

BJP is all set to leverage the OOH medium ahead of the election, having already kicked off its campaign in Delhi that was executed by US Advertising.

March 21, 2019

You can't miss this Hero!

This landmark Hero MotoCorp unipole signage located on the road connecting Delhi and Haryana is 80 feet high and has been executed by Punjab Advertising.

March 18, 2019

Engagement, data & uniformity must for transit growth: Deepak Saluja

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

March 18, 2019

90% of transit media printing is on PVC using solvent inks: Vitesh Sharma

Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry

March 18, 2019

Data will drive spends: Shalini Kumar

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t

March 18, 2019

Transit media is integral to OOH plans

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

March 18, 2019

Transit media has huge potential

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th