OUTDOOR ASIA
February 2025
February 2025
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The agency will be responsible for handling the media strategy for HDFC Life.
This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.
The account will be handled by PHD India’s Mumbai office
From iconic digital screens to the future of OOH media, Nishank Joshi, CMO, Nexus Select Malls shares how Nexus is...
Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of...
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...
Udit Mittal shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to...
Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Total advertising revenue to grow by 9.5%
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Santosh Nair, Director Kromodyne (KDS), highlights the urgent need for sustainability in the Out-of-Home (OOH) advertising industry.
Vitesh Sharma, Country Head of Signage and Textile Printing Business at HP India, emphasizes the importance of sustainability in out-of-home...
Amit Pal, COO of Arvind Advanced Materials, highlights the growing demand for sustainable materials in OOH advertising, particularly fabric-based options...
Naresh Kumar Dasari, Managing Director of MacroMedia Digital Imaging Pvt Ltd, highlights the urgent need for government mandates and increased...
Ecosigns launches an innovative, eco-friendly material compatible with all major printing technologies, designed to achieve zero waste through genuine recyclability.
