Paris 2024: Brand partners bring spirit of the Olympics to official Team GB fan zones

Ocean Outdoor has confirmed details of nine fan experiences planned in partnership with Team GB for the Paris 2024 Olympic Games.

Visitors to the Team GB official fan zones will be able to enjoy a range of health, sports and lifestyle activations alongside all the action from the Paris 2024 Olympic Games live on big screens.

Across its wider digital out of home (DOOH) estate, Ocean will broadcast Olympics highlights on 48 screens in 13 cities in partnership with Discovery+.  Olympics clips will play out four times an hour for 19 days, supported by adidas, GetPRO and The National Lottery. Ocean will also celebrate medal and “magic” moments across its national UK Loop networks. 

At Team GB House in Paris, Ocean will present a mixed reality experience for fans with activity centred around a digital six sheet which transforms guests and visitors into medal winning athletes.

In London, adidas, official sportwear provider to Team GB, has turned Marble Arch into an Arc de Triomphe for the period of the Games. The artwork features three-time Olympic champion Gymnast Max Whitlock OBE.  The wrap remains in position throughout August until 1 September.

At the official fan zones, supermarket leader Aldi puts people power to the test, inviting participants to race against each other on mounted bikes. The activity was planned through Starcom, McCann and Aldi. 

NatWest fosters personal goals with a team talk designed to inspire and motivate the nation with immersive content featuring elite Olympians. The broader installation connects fans directly with the Team GB House in Paris and the activation includes a competition, merchandise and photo booth. The activity was created and planned by Pitch, Speed and Storm. 

TikTok taps into the diverse interests of sports fans with a goal setting Pledge Wall, inspiring online content creators to take part in sport and learn something new. On 8 August, TikTok’s house party from the Team GB House in Paris will be streamed live into the fan zones, featuring Natasha Bedingfield and Cat Burns.

Ocean Outdoor head of brand partnerships Rachel Sutton said: “Delivering nine of the Official fan zones in partnership with Team GB is a brilliant opportunity to evoke the spirit and values of the Games. Working with Team GB, our landlord partners and brands, this investment -  and our wider DOOH Olympics activity - is a chance to bring the Paris Olympic Games to some iconic sites across the UK allowing Team GB fans to watch live sport and celebrate the defining moments of the Games together.”

The Team GB fan zones managed by Ocean Labs are located in Battersea Power Station, Westfield Square, Westfield London and Mayfair’s Grosvenor Square in London; Spinningfields in Manchester; St James Quarter, Edinburgh; Bullring & Central Birmingham; Cabot Circus Bristol; West Quay Southampton; and Liverpool ONE.

Free to enter, the outdoor arenas are open to sports fans daily from 11am on 26 July.  The Battersea Power Station fan zone will be formally opened by Olympic Champion Christine Ohuruogu MBE at 12noon, followed by a screening of the Opening Ceremony later in the day. 

Ocean has been an Official Partner of Team GB since 2015, presenting its first Olympics fan zone in London in 2021.