Tuesday, July 16, 2024

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Digital OOH

Dakatronics installs digital façade on Belgium real estate major's building
Dakatronics installs digital façade on Belgium real estate major's building

By VJ Media Bureau - October 27, 2016

The display provides full video capabilities when viewed from outside the building while also providing the ability to see through the display when looking out the windows from inside the building.

Clear Channel's digital screen drive continues
Clear Channel's digital screen drive continues

By VJ Media Bureau - October 26, 2016

The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence.

One giant screen to replace London's Piccadilly Circus billboards
One giant screen to replace London's Piccadilly Circus billboards

By VJ Media Bureau - October 17, 2016

Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.

UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'
UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'

By VJ Media Bureau - October 04, 2016

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays

BEAMS Arts Festival extends beyond Chippendale, Sydney with dynamic DOOH
BEAMS Arts Festival extends beyond Chippendale, Sydney with dynamic DOOH

By Nabamita Chatterjee - September 12, 2016

APN Outdoor will display vibrant Instagram content from the festival\'s Instagram account on their Elite Screen in Lilyfield.

OOH Advertising up 4.1% in Q2 2016
OOH Advertising up 4.1% in Q2 2016

By VJ Media Bureau - August 22, 2016

Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.

DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016
DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016

By Nabamita Chatterjee - August 16, 2016

The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.

The Yak is Back in QMS' latest Digital OOH Campaign
The Yak is Back in QMS' latest Digital OOH Campaign

By Nabamita Chatterjee - June 27, 2016

This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.

Pride in London's DOOH campaign encourages Londoners to live with #NOFILTER
Pride in London's DOOH campaign encourages Londoners to live with #NOFILTER

By Satarupa Chakraborty - June 21, 2016

Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.

'doohfa' opens up conversation between DOOH advertisers & Instagram content owners
'doohfa' opens up conversation between DOOH advertisers & Instagram content owners

By Nabamita Chatterjee - April 04, 2016

New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.

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