Tuesday, July 16, 2024

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Digital OOH

Polish retail chain POLOmarket engages ChargeEuropa to set up EV charging units
Polish retail chain POLOmarket engages ChargeEuropa to set up EV charging units

By Rajiv Raghunath - September 28, 2023

The partnership represents continued momentum of ChargeEuropa’s growth and establishes POLOmarket as an ESG-focused grocer

US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries
US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries

By Rajiv Raghunath - September 20, 2023

The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.

World Land Trust, Media Bounty get the UK buzzin’ with dynamic birds and bees billboards
World Land Trust, Media Bounty get the UK buzzin’ with dynamic birds and bees billboards

By M4G Bureau - September 08, 2023

The DOOH work features colourful animations to highlight the 11,000 species of butterflies and bees and 900 species of birds that have been protected by World Land Trust initiatives.

UK’s Wildstone diversifies into alternative DOOH formats through major acquisition of assets from Smart Outdoor
UK’s Wildstone diversifies into alternative DOOH formats through major acquisition of assets from Smart Outdoor

By M4G Bureau - September 08, 2023

Smart Outdoor will continue to market all of these digital displays as a media operator and will use this strategic partnership with Wildstone as a driver for further growth across the country.

'Bharat: Mother of Democracy' - A special initiative by Tagbin to Greet World Leaders at G20 Summit
'Bharat: Mother of Democracy' - A special initiative by Tagbin to Greet World Leaders at G20 Summit

By M4G Bureau - September 06, 2023

An innovative AI Holobox, placed at the entry of the exhibition, will provide personalized greetings for VIPs, VVIPs and other visitors.

Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform
Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

Big Syn International Film Festival invites films, videos on positive change from India to be screened on Piccadilly Lights
Big Syn International Film Festival invites films, videos on positive change from India to be screened on Piccadilly Lights

By M4G Bureau - September 04, 2023

India’s stories and messages of sustainability; from combating local or global issues such as climate change, poverty, illiteracy, to improving healthcare, sanitation or inclusion to be showcased to the world to inspire millions create a more sustainable world.

SailGP ‘We Are Racing’ dominates Piccadilly Lights
SailGP ‘We Are Racing’ dominates Piccadilly Lights

By M4G Bureau - August 31, 2023

The week-long 3D DOOH campaign is timed with the global championship’s European leg

QMS launches DOOH post-campaign analysis tool Performance+
QMS launches DOOH post-campaign analysis tool Performance+

By M4G Bureau - August 28, 2023

The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns

PlayAds powers spectacular first-of-its-kind Nippon Q1 Mall 3D LED DOOH screen in Kochi
PlayAds powers spectacular first-of-its-kind Nippon Q1 Mall 3D LED DOOH screen in Kochi

By M4G Bureau - August 21, 2023

The 3,283 sq.ft. DOOH screen is live on the exterior of Nippon Q1 Mall

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