Digital OOH
Forrest Media selects Daktronics video displays for Scotland installation
By M4G Bureau - February 10, 2017
First 8-millimeter outdoor displays in Europe installed in Glasgow
Canada's Pattison Outdoor enhances DOOH planning & monitoring tool
By VJ Media Bureau - February 06, 2017
Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)
UK's Virgin Trains Launches Data-Driven DOOH Campaign
By VJ Media Bureau - February 03, 2017
The DOOH campaign asks road users"Why Drive Yourself Crazyâ€
Digital billboard ads target wealthy drivers in UK
By VJ Media Bureau - January 23, 2017
The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.
Clear Channel International launches OOH programmatic buying tool
By VJ Media Bureau - January 20, 2017
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International
Piccadilly Circus billboards go dark for 1st time in many years
By VJ Media Bureau - January 17, 2017
The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017
DOOH spurs Australia OOH growth
By VJ Media Bureau - January 16, 2017
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
Digital license plate - next DOOH frontier
By VJ Media Bureau - January 13, 2017
The smart license plate would be an IoT platform
Global OOH revenues Up 6.2% in 2016, strongest growth since 2007
By VJ Media Bureau - January 12, 2017
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media
Now, patents for DOOH advertising
By VJ Media Bureau - January 09, 2017
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
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