Digital OOH
Installation of new Picadilly Lights curved LED display media complete
By M4G Bureau - August 21, 2017
A number of testing, connections and other service functions will take place before the fully-operational display is revealed
‘DOOH media communicates much more effectively than classic media’
By M4G Bureau - August 18, 2017
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview:
‘We can see digital media emerging as a viable option’
Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:
‘We have plans to promote DOOH in a big way’
By M4G Bureau - August 18, 2017
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
‘Most brands recognise the core strengths of DOOH’
By M4G Bureau - August 18, 2017
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:
‘If investments are delayed till the ground is right, it will be too late’
By M4G Bureau - August 18, 2017
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:
‘Our DOOH network is the finest in terms of quality, aesthetics’
By M4G Bureau - August 18, 2017
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
‘It has been a pleasure to deal with Indian Railways’
By M4G Bureau - August 18, 2017
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:
‘DOOH media attracting more brands’
By M4G Bureau - August 18, 2017
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
Interactive bus shelters in San Francisco act like virtual aquariums
By M4G Bureau - August 12, 2017
The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish
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