By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

By M4G Bureau - October 18, 2017

Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement

By M4G Bureau - October 14, 2017

The charter will form the automated trading standards to which JCDecaux will adhere.

By Bhawana Anand - October 13, 2017

Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India

By M4G Bureau - October 12, 2017

MullenLowe London collects three awards including international prize for Dulux

By Bhawana Anand - October 09, 2017

The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System

By M4G Bureau - October 09, 2017

The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground

By M4G Bureau - October 08, 2017

From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations

By Bhawana Anand - September 29, 2017

The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.

By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations