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Digital OOH

Digikore launches two new LED products in India
Digikore launches two new LED products in India

By M4G Bureau - April 27, 2018

Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs

Ocean unveils Two Towers® DOOH on Manchester motorway
Ocean unveils Two Towers® DOOH on Manchester motorway

By M4G Bureau - April 24, 2018

Audi and JD Sports are the launch partners for the Two Towers® Manchester that connect with an audience of 3.6 million people along the elevated section of the A57

JCDecaux Australia partners with Seedooh to verify OOH campaigns
JCDecaux Australia partners with Seedooh to verify OOH campaigns

By M4G Bureau - April 18, 2018

Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners

Vyoma enters the Kolkata market with 233 screens at 24 metro stations
Vyoma enters the Kolkata market with 233 screens at 24 metro stations

By M4G Bureau - April 16, 2018

The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods

Australia’s Adshel introduces new DOOH trading model
Australia’s Adshel introduces new DOOH trading model

By M4G Bureau - April 16, 2018

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively

JCDecaux unveils digital transformation at Melbourne’s Southern Cross Station
JCDecaux unveils digital transformation at Melbourne’s Southern Cross Station

By M4G Bureau - April 11, 2018

The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station

AdOnMo facilitates contextual advertising on cab LED screens
AdOnMo facilitates contextual advertising on cab LED screens

By Bhawana Anand - March 29, 2018

The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab

US-based Ads on Top unveils Dynamix playlist automation via API
US-based Ads on Top unveils Dynamix playlist automation via API

By M4G Bureau - March 28, 2018

Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display

eBay gets tactical with weather-driven campaign
eBay gets tactical with weather-driven campaign

By M4G Bureau - March 27, 2018

The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"

oOh!media wins global ad rights to Qantas inflight entertainment
oOh!media wins global ad rights to Qantas inflight entertainment

By M4G Bureau - March 21, 2018

oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand on seatbacks, Qantas Entertainment App, onboard free Wi-Fi as well as inflight news bulletins

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