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Digital OOH

BBH, St Luke’s Communications take top prizes in Ocean’s annual digital creative competition
BBH, St Luke’s Communications take top prizes in Ocean’s annual digital creative competition

By M4G Bureau - October 12, 2018

Swoon, The National AIDS Trust, Microsoft Xbox and the CyberSmile Foundation among the eight winners

Tagtalk partners Creator’s Gurukul to build branding opportunities in co-working locations
Tagtalk partners Creator’s Gurukul to build branding opportunities in co-working locations

By M4G Bureau - October 10, 2018

Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage

JCDecaux wins Unibail-Rodamco-Westfield contract for 2 largest UK shopping malls
JCDecaux wins Unibail-Rodamco-Westfield contract for 2 largest UK shopping malls

By M4G Bureau - October 09, 2018

JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment

TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising
TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising

By M4G Bureau - October 05, 2018

First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model

‘DOOH growth not at the expense of classic media’
‘DOOH growth not at the expense of classic media’

By Rajiv Raghunath - October 01, 2018

Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction

JCDecaux unveils The Kensington, a unique, sculptural digital canvas
JCDecaux unveils The Kensington, a unique, sculptural digital canvas

By M4G Bureau - September 28, 2018

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London

Static displays not enough to drive DOOH growth: Tom Goddard
Static displays not enough to drive DOOH growth: Tom Goddard

By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Australian fleet firm P2P investing in digital cab advertising
Australian fleet firm P2P investing in digital cab advertising

By M4G Bureau - September 18, 2018

The company expects advertising to account for 25-30% of total revenues in a few years

Victoria Beckham debuts on Piccadilly Lights
Victoria Beckham debuts on Piccadilly Lights

By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

Samsung celebrates QLED 8K launch with eye-catching Digital Campaign
Samsung celebrates QLED 8K launch with eye-catching Digital Campaign

By M4G Bureau - September 07, 2018

This new technology TV has been placed at important locations to demonstrate the picture quality

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