Digital OOH
Ocean to redevelop, introduce new DOOH screens in Glasgow
By M4G Bureau - May 15, 2019
This is Ocean’s second major council win of the year following its agreement with Southampton City Council which was announced in January
Talon Launches AdTech Platforms for OOH
By M4G Bureau - May 10, 2019
Plato and Ada are audience targeting and media trading platforms specifically designed for OOH
Broadsign acquires Canadian DOOH programmatic exchange Campsite
By Rajiv Raghunath - May 09, 2019
Combined offering to further streamline automated buying and selling of DOOH inventory
Piccadilly lighting up The Planets
By M4G Bureau - April 30, 2019
Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus advertising screen
Broadsign inks pact to acquire Ayuda Media Systems
By Rajiv Raghunath - April 24, 2019
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
PlayAds to operate 600 digital LED formats by September
By Ria Banerjee - April 19, 2019
The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways
Showers trigger ‘The Sea Is The Sky’ campaign in UK cities
By Rajiv Raghunath - April 17, 2019
‘The Sea Is The Sky’ was an Ocean digital creative competition winner
Skyrams adds LED digital formats in Coimbatore and Chennai
By M4G Bureau - April 17, 2019
The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload
DS Automobiles sponsors Ocean Formula E broadcast coverage
By M4G Bureau - April 15, 2019
This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal
Times Square to get a facelift this summer
By M4G Bureau - April 12, 2019
Fast-growing out-of-home media company New Tradition bags exclusive licensing rights to One Times Square’s new 350-Foot-Tall Digital Ad Display
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