By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

By Rajiv Raghunath - May 28, 2020

The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown

By Pray Jani - May 27, 2020

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

By Rajiv Raghunath - May 18, 2020

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

By Rajiv Raghunath - May 11, 2020

Value of advertising space extended to £14million

By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

By Rajiv Raghunath - May 04, 2020

The “Support your Local Community” initiative is coordinated with Elevision’s community partners across Dubai and Abu Dhabi where Elevision operates over 1,200 DOOH screens

By Rajiv Raghunath - May 04, 2020

Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar