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Digital OOH

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit
pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

By Bhawana Anand - October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels

‘DOOH is a contextual, appealing, compelling format’
‘DOOH is a contextual, appealing, compelling format’

By Bhawana Anand - October 14, 2020

Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020

Outcome Health COO Nandini Ramani  joins DPAA Board
Outcome Health COO Nandini Ramani joins DPAA Board

By M4G Bureau - October 14, 2020

Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

By Rajiv Raghunath - October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today
DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

By Rajiv Raghunath - October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility

Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech
Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech

By Rajiv Raghunath - October 13, 2020

Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions

Lemma & VIOOH partner to scale up pDOOH offerings
Lemma & VIOOH partner to scale up pDOOH offerings

By M4G Bureau - October 13, 2020

The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users

Ultraleap TouchFree app turns public touchscreens touchless
Ultraleap TouchFree app turns public touchscreens touchless

By Rajiv Raghunath - October 09, 2020

Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative

DPAA begins registrations for global Video Everywhere Summit
DPAA begins registrations for global Video Everywhere Summit

By M4G Bureau - October 06, 2020

The association provides a special complementary registration code to Indian attendees

TagTalk launches SaaS-based subscription model to digitise  restaurant communication and sales
TagTalk launches SaaS-based subscription model to digitise restaurant communication and sales

By M4G Bureau - October 06, 2020

This technology helps restaurants who are eager to invest in digital signages in order to reach out to customers in an effective and contact-less way

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