Digital OOH
UK more receptive to OOH during lockdown
By M4G Bureau - February 05, 2021
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square
By M4G Bureau - February 05, 2021
In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances
Piccadilly Lights pays tribute to Captain Sir Tom Moore
By M4G Bureau - February 04, 2021
The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.
Mega LED screen promises infinite opportunities to brands
By M4G Bureau - February 04, 2021
The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns
‘Combine OOH, mobile to drive engagement, relevancy, reach’
By M4G Bureau - January 28, 2021
Moving Walls cites how the synergy has worked well for different brand campaigns
TOMI launches mask detection function and reactivates pedestrians’ detection and counting feature
By M4G Bureau - January 22, 2021
In addition to the new feature, TOMI displays advising messages according to the number of people detected
Leafberry creates landmark DOOH site in Ludhiana
By Bhawana Anand - January 13, 2021
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
Moving Walls setting ground for unique Outernet Marketing Innovation Group
By M4G Bureau - December 31, 2020
The initiative will see marketing leaders from various industries chart the future of outernet marketing
'TG specific campaigns will change the way people look at OOH’ Introline
By Bhawana Anand - December 23, 2020
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers
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