Digital OOH
EyeTalk Media Ventures, Infinity OOH expand DOOH reach with Nehru Place site
By M4G Bureau - March 09, 2021
The site display brightness changes through different times of the day
Ludhiana’s new DOOH landmark
By Bhawana Anand - March 04, 2021
Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for high visibility and deeper connect with their audience
Locad kicks off end-end DOOH solutions in Patna market
By Bhawana Anand - March 03, 2021
Aiming to establish its digital network in rural markets, the tech solution company has begun its journey with Patna by offering CMS & pDOOH services
HDFC Life greets air travelers with real time campaign
By M4G Bureau - February 24, 2021
The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules
COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change
By Rajiv Raghunath - February 22, 2021
Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold
NASA Perseverance landing on Mars live-streamed on Piccadilly Lights
By Rajiv Raghunath - February 19, 2021
The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor
KPMG India, Infomo in tie-up to tap digital advertisers
By M4G Bureau - February 12, 2021
The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads
Signkick and LiveDOOH merge to offer common media owner platform
By M4G Bureau - February 11, 2021
In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end
Walmart launches display self-serve platform
By M4G Bureau - February 11, 2021
Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience
The Primers: Headlining UK’s large format DOOH scale, impact
By Rajiv Raghunath - February 06, 2021
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor
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