Digital OOH
Netflix unleashes 3-D Zombie Tiger on Piccadilly Lights to announce arrival of ‘Army of the Dead’
By Rajiv Raghunath - May 21, 2021
Using the entirety of the curved digital screen, the activation introduces Londoners to “Valentine” ? the terrifying zombie tiger which appears in the film.
Kia drives into Times Square with traffic-stopping campaign
By Rajiv Raghunath - May 20, 2021
The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.
DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach
By Rajiv Raghunath - May 19, 2021
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
OMIG pilots test best use of location data for securing superior campaign ROI
By Rajiv Raghunath - May 07, 2021
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness
By Rajiv Raghunath - May 06, 2021
The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.
‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’
By M4G Bureau - May 05, 2021
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency
Ocean Outdoor gearing up for strong recovery after FY20 loss
By Rajiv Raghunath - May 04, 2021
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.
QR codes add more miles to static OOH
By M4G Bureau - May 04, 2021
5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.
Moving Walls’ LMX partners Australian online ad platform CAASie
By Rajiv Raghunath - April 28, 2021
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
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