Wednesday, July 17, 2024

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Digital OOH

AdQuick releases free, interactive OOH advertising toolkit
AdQuick releases free, interactive OOH advertising toolkit

By Rajiv Raghunath - November 18, 2021

“By providing marketers with the data they need within a convenient, interactive toolkit, AdQuick hopes to make OOH more accessible,” states Matthew O'Connor, CEO, AdQuick

Interface tech major Ultraleap raises £60 million in Series D fundraise
Interface tech major Ultraleap raises £60 million in Series D fundraise

By Rajiv Raghunath - November 18, 2021

“Our aim with this Series D raise is to accelerate the transition to the primary interface – your hands – because there are no physical controllers, buttons or touchscreens in anyone's vision of the metaverse,” says Tom Carter, CEO, Ultraleap

Hivestack in partnership with China’s XinChao Media
Hivestack in partnership with China’s XinChao Media

By Rajiv Raghunath - November 16, 2021

XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP

Powering Programmatic OOH in Asia markets
Powering Programmatic OOH in Asia markets

By Rajiv Raghunath - November 12, 2021

A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28

Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights
Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights

By Rajiv Raghunath - November 03, 2021

The message appeared on the iconic London screen in full domination for 30 minutes

PlayAds brings cricket to DOOH screens
PlayAds brings cricket to DOOH screens

By M4G Bureau - November 02, 2021

T20 World Cup updates on screens

Ultraleap launches its fifth-generation hand tracking platform Gemini
Ultraleap launches its fifth-generation hand tracking platform Gemini

By Rajiv Raghunath - October 28, 2021

New software will power touchless interactive kiosks

‘There is a shortage of digital inventory’
‘There is a shortage of digital inventory’

By N Jayalakshmi - October 22, 2021

Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors

US placed-based media business Trooh ties up with Comscore for DOOH audience measurement
US placed-based media business Trooh ties up with Comscore for DOOH audience measurement

By M4G Bureau - October 20, 2021

Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh

Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres
Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres

By Rajiv Raghunath - October 13, 2021

The kiosks will run standard display advertising and touchless interactive content harmoniously

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