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Digital OOH

Delhi Govt greenlights plan for 600 LED screens at key locations in capital city
Delhi Govt greenlights plan for 600 LED screens at key locations in capital city

By M4G Bureau - January 03, 2022

The screens will be managed from a command and control centre

The story behind Times Square NYE Countdown
The story behind Times Square NYE Countdown

By Rajiv Raghunath - December 23, 2021

Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.

Talon in tie-up with Stagwell for global presence in data-driven OOH advertising
Talon in tie-up with Stagwell for global presence in data-driven OOH advertising

By M4G Bureau - December 20, 2021

Barry Cupples, Talon's Global CEO, says, "Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fuelling our next stage of growth.”

Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network
Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network

By M4G Bureau - December 16, 2021

Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore

Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover
Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover

By Rajiv Raghunath - December 14, 2021

The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to spread the summer vibes and drum up the excitement in anticipation of the billboard reveal

In-Play company Admix partners Ocean Outdoor to send brands into the metaverse
In-Play company Admix partners Ocean Outdoor to send brands into the metaverse

By Rajiv Raghunath - December 10, 2021

As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising

Marketers increasingly include DOOH in their omnichannel campaigns
Marketers increasingly include DOOH in their omnichannel campaigns

By M4G Bureau - December 08, 2021

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use

EV charging major Volta expands into European market
EV charging major Volta expands into European market

By M4G Bureau - December 07, 2021

With unique charging stations that feature high-impact, large-format digital screens located near the entrances of premier commercial locations, Volta’s network is among the most utilised in the U.S.

LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa
LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa

By M4G Bureau - December 06, 2021

We are excited to be playing a pivotal role in bringing about this change in Goa, says Rishabh S Mehta, Founder & CEO, LOCAD

OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022
OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022

By M4G Bureau - November 24, 2021

The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions

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