Digital OOH
Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering
By Rajiv Raghunath - February 25, 2022
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
Ocean Outdoor goes for Gold with ParalympicsGB
By M4G Bureau - February 25, 2022
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.
Vistar Media releases Version 6.0 of Demand Side Platform
By Rajiv Raghunath - February 23, 2022
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens
By Rajiv Raghunath - February 03, 2022
World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day
Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence
By M4G Bureau - January 31, 2022
Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH
Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
By Rajiv Raghunath - January 25, 2022
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus
Hivestack launches pDOOH ops in Malaysia
By Rajiv Raghunath - January 18, 2022
Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media
Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack
By Rajiv Raghunath - January 17, 2022
The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms
Ultraleap launches next-gen camera to complete the transition from touch to gesture
By Rajiv Raghunath - January 14, 2022
“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap
In-location experience management platform Raydiant acquires Sightcorp
By Rajiv Raghunath - January 14, 2022
With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy
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