Wednesday, July 17, 2024

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Digital OOH

Ultraleap’s touchless tech available on BrightSign platform
Ultraleap’s touchless tech available on BrightSign platform

By Rajiv Raghunath - June 09, 2022

Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences

DPAA announces DOOH Excellence (DOOH-E) Awards
DPAA announces DOOH Excellence (DOOH-E) Awards

By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

Adani Airports engages Lemma as tech partner to power pDOOH
Adani Airports engages Lemma as tech partner to power pDOOH

By M4G Bureau - June 02, 2022

The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.

Broadsign expands pDOOH portfolio in the US & Australia
Broadsign expands pDOOH portfolio in the US & Australia

By Rajiv Raghunath - June 01, 2022

Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets

Ocean Outdoor celebrates the UK’s Beacon of Light and Hope
Ocean Outdoor celebrates the UK’s Beacon of Light and Hope

By Rajiv Raghunath - June 01, 2022

DOOH screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of HM The Queen

Location Media Xchange introduces revenue management suite for OOH media owners
Location Media Xchange introduces revenue management suite for OOH media owners

By M4G Bureau - May 27, 2022

The revenue management suite helps OOH media owners to efficiently manage multiple sales channels

Hivestack, Yahoo in strategic global pDOOH partnership
Hivestack, Yahoo in strategic global pDOOH partnership

By M4G Bureau - May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP

Vistar Media powers GSTV digital display network with ad serving system
Vistar Media powers GSTV digital display network with ad serving system

By M4G Bureau - May 25, 2022

Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.

JCDecaux launches DOOH e-learning platform in Australia
JCDecaux launches DOOH e-learning platform in Australia

By M4G Bureau - May 23, 2022

JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.

Swiftmile teams up with Place Exchange for programmatic options
Swiftmile teams up with Place Exchange for programmatic options

By Rajiv Raghunath - May 23, 2022

Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network

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