Digital OOH
Electrolyte mix brand Liquid I.V. goes green with Swiftmile’s ad network
By Rajiv Raghunath - September 01, 2022
“We’ve been believers in the Swiftmile Digital OOH Ad Network from day one,” says Glyn Williams, CEO of Skies Above Media.
_140_270.png "‘We’re confident that programmatic will revolutionise OOH in Asia’")
‘We’re confident that programmatic will revolutionise OOH in Asia’
By Rajiv Raghunath - August 30, 2022
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.
Amsterdam-based EV charging solutions company Revolt offering DOOH avenues
By Rajiv Raghunath - August 22, 2022
Revolt plans to triple the size of their DOOH network—by the end of this year.
Moving Walls partners with GroupM to deliver automated, accountable DOOH across The Philippines
By M4G Bureau - August 12, 2022
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.
Poland-based ChargeEuropa pilots cost-free EV charging network, plans footprints in cities across Europe, Asia and Latin America
By M4G Bureau - August 12, 2022
After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with some of the world’s largest brands in sustainability including BMW, Netflix, Bolt and Opel.
Digital billboards enhance cityscape, contribute to smart living: Aman Nanda, CSO, Times OOH
By M4G Bureau - August 11, 2022
Aman Nanda highlights the transformative change that digital billboards bring about in a city
Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply- and demand-side clients through interactive DOOH
By M4G Bureau - August 08, 2022
Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive's uniquely delivered content solution designed for locations previously unreachable.
Atmosphere engages SpringServe to power pDOOH campaigns
By M4G Bureau - July 28, 2022
Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces
Broadsign extends programmatic ecosystem with Broadsign Reach Header Bidder
By M4G Bureau - July 20, 2022
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly
By Rajiv Raghunath - July 06, 2022
The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)
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