Digital OOH
Broadsign launches its next-gen OOH platform ahead of ISE 2023
By Rajiv Raghunath - January 19, 2023
The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities
Disney+ premieres ‘Welcome to Chippendales’ crime saga with OOH 3D striptease
By M4G Bureau - January 17, 2023
The activation sees larger than life bare chested dancers performing a series of signature moves on a nightclub floor
Clear Channel Singapore launches into Decentraland Metaverse.
By Rajiv Raghunath - January 16, 2023
With the rise of immersive technologies like VR/AR, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the curve.
Yahoo makes Scope3 carbon neutral inventory available to advertisers
By M4G Bureau - January 10, 2023
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
Times Square welcomes 2023 in spectacular ways
By Rajiv Raghunath - January 02, 2023
Tiger Party was at the forefront as the countdown clock partner for Times Square New Year’s Eve
Nila Spaces opts for roadblock DOOH advertising in Ahmedabad to promote its ‘VIDA’ project
By M4G Bureau - December 21, 2022
The impactful campaign ran on the entire Times OOH network of 118 DOOH billboards
Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP
By M4G Bureau - December 20, 2022
Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.
Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances
By M4G Bureau - December 16, 2022
Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences
Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023
By M4G Bureau - December 16, 2022
Affinity will be the key for 2023: Tiger Party CEO Rafale Chang
AirAsia goes full throttle with pDOOH to power mega sale take-off
By M4G Bureau - December 06, 2022
A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.
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