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Digital OOH

Optimus Prime stages audacious 3D take-over of BFI IMAX
Optimus Prime stages audacious 3D take-over of BFI IMAX

By Rajiv Raghunath - May 24, 2023

Ocean Outdoor creates biggest ever DeepScreen® canvas

Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study
Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion

Former IPG executive Mike Cooper joins DOmedia leadership team
Former IPG executive Mike Cooper joins DOmedia leadership team

By Rajiv Raghunath - May 18, 2023

Mike will be focusing on the company’s international expansion

Broadsign ushers in next-generation ad server
Broadsign ushers in next-generation ad server

By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai
Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai

By M4G Bureau - May 16, 2023

The company extends its media offerings with forays into DOOH space

Adkom, Blip, Broadsign in pDOOH collaboration
Adkom, Blip, Broadsign in pDOOH collaboration

By M4G Bureau - May 12, 2023

The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.

Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK
Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK

By M4G Bureau - May 08, 2023

Coronation content appeared on large format city centre and roadside screens

75Media Celebrates King Charles III Coronation with commemorative billboards in the UK
75Media Celebrates King Charles III Coronation with commemorative billboards in the UK

By Rajiv Raghunath - May 05, 2023

The digital billboards will feature designs incorporating the official Coronation Emblem

Moving Walls to power MASTRUM platform customised for OOH advertising in Japan
Moving Walls to power MASTRUM platform customised for OOH advertising in Japan

By M4G Bureau - April 28, 2023

MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand

Xtreme Media installs India’s largest digital billboard
Xtreme Media installs India’s largest digital billboard

By M4G Bureau - April 20, 2023

With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the installation of this screen is set to elevate outdoor advertising in India

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